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Forge ahead, start with one heart ▏ Ruihang multi scene network terminal new product conference held in Zhengzhou

Time:2019-07-29Views:1269

On July 26, the new product conference and investment promotion conference of "forge ahead and sail together" multi scene Internet connection terminal was held in Zhengzhou. Nearly two hundred people from industry experts, distributors, business representatives and media friends attended the event. They were full of friends and made a new chapter of wealth!

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In the opening speech of the event, Chen Guo, general manager of Shenzhen Ruihang auto audio Co., Ltd., made an in-depth analysis on the changes of Ruihang brand development in view of the current development and transformation of the auto industry.


He pointed out that this is an era of rapid change. The auto industry has bid farewell to the "traditional" routine. Many auto enterprises in the industry are trapped in development dilemma due to the lack of innovation in product design, changes in consumer consumption habits and many other factors. If they want to stand and be invincible, they need to know how to change and understand from the aspects of enterprise structure, marketing strategy, product upgrading, terminal sales, etc Only by planning, seeking innovation and finding the breakthrough gate of change can we make a sudden move in the fierce competition and the traditional sales mode, win the market and share the dividend.


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At the new product conference, Ruihang showed the new product - "multi scene Internet connection terminal" navigation product, and showed the application scenario under Tencent car connection ecology.


According to kuaibao's on-site experience, the highlight of Ruihang's "multi scene networked terminal" navigation product is that it can be removed.


The car owner can use voice control to give instructions: when the car machine pops up, it can be taken down for your use. You can use it to karaoke, watch movies, surf the Internet, take photos, play games, etc., to truly achieve one screen multi-purpose, to meet the various personalized needs of consumers.锐航20.jpg


In addition, from the perspective of consumer demand, how to fully display the advantages of Ruihang products, help the sales volume of products, make good products detonate the stores, and make dealers more profitable?


Through many interactive forms, the unique selling points of good products "enter" the hearts of dealers and make good products truly "speak"!


At present, with the advent of the era of smart cars, users have higher and higher requirements for the entertainment function of cars. The single car machine products fixed in the central control obviously can not meet the needs of users. They prefer the car machine products to be more intelligent and bring experience similar to tablet computers and smart phones. Ruihang launched the "multi scene internet terminal" navigation product, which creatively meets the user's participation and interaction in the consumption process, as well as the applicability of the product to individuals, thus ensuring the dealers' maximum profit space.


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On the spot, many dealers showed great enthusiasm for this new product. Some dealers said that at present, the focus of competition in the vehicle and machine market has also shifted from the incremental market to the stock market, and the core of competitiveness has shifted to the retention of stock users, demand mining and value promotion. The "multi scene network terminal" navigation product launched by Ruihang will bring user-friendly and multi sensory interactive experience, which will definitely "explode" in the market.



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