In the face of the white hot competition in the aftermarket, the homogenization of vehicle and machine products is increasingly serious, and the price war is full of the whole industry. How to break the homogenization and further improve the product form, function and business strategy is a problem that the majority of manufacturers need to think about.
During the market visit, the author found that a new product is popular in the market, which has aroused thousands of waves in the aftermarket. It is known as the black horse of the automotive video navigation industry, with the potential of a dragon crossing the river.
However, you should say that it is a genuine car machine product, not necessarily. It is more like a "Wizard of change". In addition to carrying the functions of traditional car machine products, it can also meet more personalized needs of users.
It is a "multi scene network terminal" navigation product launched by Ruihang this year. Once it is launched, it will become a "sweet cake" in the market.
With the arrival of the era of smart cars, users have higher and higher requirements for the entertainment function of cars. The single car machine products fixed in the central control obviously can not meet the needs of users. They prefer the car machine products to be more intelligent and bring experience similar to tablet computers and smart phones. Based on this, Ruihang came into being.
The highlight of Ruihang's "multi scene network terminal" navigation product is that it can be removed.
The car owner can use voice control to give instructions: when the car machine pops up, it can be taken down for your use. You can use it to karaoke, watch movies, surf the Internet, take photos, play games, etc., to truly achieve one screen multi-purpose, to meet the various personalized needs of consumers.
Imagine that when you encounter a lot of fragmented time, such as high-speed traffic jams, etc., which can't be amused, there is a product for you anytime, anywhere, so that you can relax and enjoy the current state in fragmented time. Why not?
This is to truly bring the user a user-friendly, multi sensory interaction experience, thus further increasing user stickiness. Therefore, Ruihang's "multi scene internet terminal" navigation product is recognized by the channel providers.
In the field of business, it is the king of business to continuously meet the growth of diversified needs of users. Because to meet the needs, there is always a potential business model hidden.
Ruihang launched the "multi scene internet terminal" navigation product, which creatively meets the user's participation and interaction in the consumption process, as well as the applicability of the product to the individual, thus ensuring the channel business's maximum profit space.
In addition, by expanding the coverage of the channel network, Ruihang not only provides high-quality products and solutions to more channel providers, but also builds a better service support platform for channel providers. It uses channels to build brands, consolidates channels with brands, builds stronger channel strength and brand strength, and constantly promotes the steady rise of prices and the increase of channel profits, so as to finally bring brands In the aftermarket explosion.